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Brand Collaborations - Chris 'CLS' Smith

Ridge Campaign Ruffles logo


Ruffles challenged me to share my attempt at the 4-point line shot (The Ridge) to drive awareness and support for charity project. The must-see event during the NBA All-Star weekend, the celebrity game. A showdown of entertainment's and sports' biggest stars. As the official chip of the NBA and presenting sponsor of the Celebrity All-Star Game, Ruffles put its stamp on the game in the form of "The RIDGE", a 4-point line reminiscent of the ridges in Ruffles potato chips and first featured in the NBA video game.

During the second half of the game, celebrity players confront the epic 4-point line live in the "4-for-4 Challenge". For every 4-point shot made from The RIDGE, Ruffles made a US $4,000 donation to charity.

A Few More Collabs


It's essential to often engage with your audience and start developing a bond. Social Media is not just limited to introducing your product, it is also a leading platform for promotional campaigns that increase brand awareness and improves brand loyalty.

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