Chris Smith a.k.a. CLS, picking up a pack of Ruffles during a video shoot for the Ruffles Ridge NBA All-Star Social Media partnership.

Ridge Campaign Ruffles logo

Ruffles challenged me to share my attempt at the 4-point line shot (The Ridge) to drive awareness and support for charity project. The must-see event during the NBA All-Star weekend, the celebrity game. A showdown of entertainment's and sports' biggest stars. As the official chip of the NBA and presenting sponsor of the Celebrity All-Star Game, Ruffles put its stamp on the game in the form of "The RIDGE", a 4-point line reminiscent of the ridges in Ruffles potato chips and first featured in the NBA video game.

During the second half of the game, celebrity players confront the epic 4-point line live in the "4-for-4 Challenge". For every 4-point shot made from The RIDGE, Ruffles made a US $4,000 donation to charity.

A Few More Collabs

It's essential to often engage with your audience and start developing a bond. Social Media is not just limited to introducing your product, it is also a leading platform for promotional campaigns that increase brand awareness and improves brand loyalty.

Chris Smith a.k.a. CLS, laying on a blanket at the park getting some work done with an iPad Pro and Logitech Slim Folio Pro accessory during it's launch campaign.
Logitech SLIM FOLIO PRO
  • Logitech logo

Taking work to the park is not a problem with the Logitech Slim Folio Pro and my iPad Pro, for workstation level productivity.

Chris Smith a.k.a. CLS, reading by the fireplace and eating a crunch chocolate bar during a Nestlé Crunch Social Media Partnership.
Crunch Crunch Bar + Swag
  • Crunch logo

Got a whole box of Crunchbar and swag intime for the winter. Perfect time to have chocolate and sit by the fire and catch up on some reading.

Chris Smith a.k.a. CLS, eating Ruffles while getting sneakers at a sporting goods store for the Ruffles Live Like A Baller Campaign.
Ruffles Live Like A Baller
  • Ruffles logo

With the NBA All-Star Weekend just arround the corner, the Ruffles "Live Like A Baller" campaign had me getting my gear right.

Chris Smith a.k.a. CLS, out on the mall in casual wear, wearing the new Fila Ray Tracer sneakers during a promotional campaign for the shoes.
Fila Ray Tracer Sneakers
  • Fila logo

Was honoured to be a part of this campaign, helping to reignite this iconic brand. The Fila Ray Tracer is easily one of my favourite sneakers.

Chris Smith a.k.a. CLS, reading and relaxing by the couch, wearing a Tommy John Second Skin Tee during his Social Media collaboration with the brand.
Tommy John Second Skin Tee
  • Tommy John logo

Tommy John understands comfort, and this t'shirt really impressed me. No doubt getting behind this campaign was a no-brainer

Chris Smith a.k.a. CLS, on the phone for the launch of one of Cricket Wireless' new handsets.
Cricket Wireless The Onyx
  • Cricket Wireless logo

Three campaigns with Cricket Wireless showcasing very affordable handsets for those who want a smartphone without breaking the bank.

Chris Smith a.k.a. CLS, by all indications enjoying Nissin's new vegetarian option of Cup Noodles in Columbus Georgia during a Social Media Campaign.
Nissin Cup Noodles
  • Nissin logo

I think I clearly and effectively conveyed the satisfying taste of this vegetarian option of Nissin's convenient cup noodles.

Chris Smith a.k.a. CLS, preparing for a good night's sleep with Swanson's Ultra Melatonin, during one of their partnerships to promote the brand's supplements.
Swanson Ultra Melatonin
  • Swanson logo

This was my fourth campaign with Swanson. Their range of products support health and wellness, especially for a fitness enthusiast like myself.

Why Partner with CLS?

High Quality
Creative and truly organic content. High quality images and videos presenting your brand in the best light.
Integrity
Having partnered with large corporate brands, there is an established level of integrity & trust you can rely on.
Professionalism
Competent and reliable, with a work ethic second to none, and a proven track record that speaks for itself.